Paid Social Advertising

Paid Ads That Actually Perform

At Kestrel Collab Media, we run targeted paid social ad campaigns across Instagram, Facebook and TikTok that are built to deliver real, measurable results, whether that's more leads, more followers or a stronger return on your ad spend. Paid social is one of the fastest ways to grow, but only when it's done with a clear strategy behind it. We make sure every pound has a job to do, setting clear goals from the outset and building campaigns designed to hit them, rather than simply boosting posts and hoping for the best.

Precision Targeting

The real power of paid social is precision, and that's where we focus. We build campaigns using detailed audience targeting to put your content in front of exactly the right people, whether that's by location, interest, demographic or online behaviour. Instead of spraying your budget across everyone, we concentrate it on the people genuinely likely to care about and buy from your brand. That focus is what makes paid social so cost-effective: every pound works harder because it's reaching an audience that's actually worth reaching.

Creative That Converts

A great ad needs great creative, and that's something we never treat as an afterthought. We produce ad content that stops the scroll and drives action, from awareness campaigns that build brand recognition to direct-response ads designed to generate enquiries and sales. Because we know what performs natively on each platform, our ads feel like content people actually want to watch rather than something they rush to skip. That's the difference between a campaign that quietly burns budget and one that genuinely delivers a return.

Full Campaign Management

From setting up ad accounts to writing and testing creatives, monitoring performance and optimising spend, we handle every aspect of your paid social campaigns so you don't have to. We keep a close eye on what's working, shift budget towards the best-performing ads and cut anything that isn't pulling its weight, refining as we go. You simply set the budget and we make it work as hard as possible, giving you all the upside of paid social without any of the technical headache or wasted spend.